41% of Netflix users are watching without paying thanks to password and account sharing
The company is older than most users realize
Netflix was founded in 1997.
Its popularity caused major ISPs to throttle Netflix streaming
In 2014, after loads of complaints from customers, Comcast and Netflix reached a “mutually beneficial” agreement to help stop throttling issues. Reports state that Netflix paid Comcast to end the dispute.
Netflix set the stage for an aggressive fight against region-hopping through VPNs and other proxies
Even as Netflix was available worldwide, the company began to aggressively crackdown on region hoppers. On February 29, 2016, reports began rolling in that the streaming service was blocking virtual private networks (VPNs) and other proxy services.
Netflix toppled HBO’s long-running Emmy nomination streak
In 2017, Netflix won its first Oscar. The service’s original content The White Helmets won in the Best Documentary Short Subject category.
As of 2018, Netflix officially beat HBO’s 17-year-long run in Emmy nominations. The streaming service received 112 Emmy nominations in 2017, up starkly from the 90 it received in 2017. As of 2020, Netflix has received 225 Emmy nominations, with 43 awards won.
The company’s Academy Awards (Oscars) showing is also top-level
In 2017, Netflix won its first Oscar. The service’s original content The White Helmets won in the Best Documentary Short Subject category. In 2020, Netflix lead the pack with 24 Oscar nominations, although it only walked away with 2 victories.
Netflix houses massive amounts of server space to feed our streaming habits
In 2013 Netflix required massive amounts of fast storage and fast networking for streaming. At that time, it had 100 to 150 terabytes per server, which has undoubtedly grown massively since then. Netflix CEO Reed Hastings stated in 2015 that users had streamed 42.5 billion hours of video through the service.
Netflix users watch and use a lot of streaming data
As of 2019, Netflix users watched an average of 2 hours of video per day through the service.
According to The Stack, Netflix subscribers used about 45GB of data each month streaming content. Netflix changed its algorithms in 2016 to help reduce data consumption by encoding some videos to stream in lower quality (such as children’s programming). The Stack also reports that Netflix pushed approximately 329,400,000,000 gigabytes of data through its network in 2015.
The 2020 Coronavirus pandemic caused an unprecedented amount of Netflix streaming
While Netflix has not released any numbers at this time, other data points to a huge increase in Netflix streaming as billions of people around the world were forced into quarantine and social distancing.
A key fact: Netflix was forced to reduce streaming quality in several countries to help reduce strain on overtaxed bandwidth.Europe/Middle East/Africa (30%)
Netflix is one of the largest Amazon Web Services users and could be spending around $9.6 million per month for AWS
According to Intricately, which offers a tool that monitors cloud data usage, Amazon is likely spending $9.6 million per month on AWS. Netflix has not been shy about informing the public about its usage of Amazon Web Services. The streaming giant fully migrated its content over to Amazon Web Services in 2016, a project that took 7 years to complete.
Netflix reported over $20.15 billion in revenue in 2019
The streaming giant continues to earn big each year. Benefiting from larger subscriber growth as well as price increases, Netflix reported over $20.15 billion in revenue for 2019. The company’s annual revenue was $8.83 billion just four years ago in 2016, marking a 127% increase from 2016 to 2019.
Perhaps more impressively, Netflix’s revenue growth is up 1579% since 2007, the year the company introduced its digital on-demand streaming option alongside its DVD-by-mail service.
26. Over 66 percent of Netflix users share their accounts and passwords
Two-thirds of all Netflix users now share their accounts with others. On average, there were 2.5 viewers for every Netflix account.
Netflix is worth over $162 billion as of April 2020
The company has seen its value grow rapidly over the years. As of April 2020, Netflix had a market cap of over $162 billion. By comparison, the entire Disney corporation was worth $175 during the same time period, revealing that Netflix, as a whole, is worth more than Disney+.
The service employs around 8,600 workers
As of January 1, 2020, Netflix employed roughly 8,600 people. By comparison, the company had slightly fewer than 1,000 employees at the end of 2005, marking a 773% increase in its payroll over the past 15 years. Between 2018 and 2019, Netflix added 1,800 employees — the largest number of new employees brought in by the company over the course of 12 months in its history.
Nearly two-thirds of US households now have Netflix
According to Leichtman Research Group, 62% of American households now have a Netflix account. In 2010, just 16% of households had a Netflix account. Netflix continues to be the single most ubiquitous streaming service in the US and abroad.
Netflix has over 13,900 titles, but its total library size is getting smaller as it focuses on developing original content
Data from uNoGS indicates that Netflix had at least 13,941 titles across all its international libraries as of April 2020. However, the company’s libraries offered around 15,400 titles in January 2018. This large drop in titles reflects the company’s continued shift spending most of its content budget on original content.
‘The Office’ is still the top-watched licensed show on Netflix as of 2020
Although The Office is slated to leave Netflix at the end fo 2020, fans can still let the good times roll for a little bit longer — and indeed, they are. According to Nielsen, The Office was the top-watched licensed show on Netflix as of March 2020.
34 million viewers tuned in to watch ‘Tiger King’ in its first 10 days
Netflix’s murder documentary Tiger King: Murder, Mayhem, and Madness notched up 34 million viewers within the first 10 days. As with many things these days, its fast rise in popularity was spurred on by social media, and in particular, an explosion of memes that help drive interest in the show.
Netflix’s show ‘The Crown’ cost $10 million per episode
A drama based on the British royalty, the Netflix original series The Crown cost an estimated $10 million per episode. The sci-fi hit Stranger Things was a runner up with an estimated $8 million per episode.
Netflix is paying comedians tens of millions of dollars to produce stand-up performances
Netflix is also spending big on individual comedians, especially if they’re well known and can draw in subscribers. The company paid Chris Rock $40 million to produce two comedy specials in and paid Dave Chapel, but le $60 million for a 3-part stand-up special.
Netflix data shows ISP speeds are getting better year-over-year, but smaller ISPs are offering the best speeds
Through its ISP Speed Index, Netflix regularly tracks and publishes primetime streaming speeds from all major ISPs in most countries it serves. While the index doesn’t (and can’t) provide the total speed an ISP can offer, it does give a reasonable snapshot of an ISP’s capabilities.
In the U.S., Texas-based GVTC Fiber had the fastest recorded speed as of February 2020, with an average 5.12 Mbps. It was followed closely by Hotwire, which delivered 5.09 Mbps. For its part, Hotwire held the top spot for every month in 2019-early 2020.
Among national ISPs in the US, Verizon FiOS was the speediest with an average 4.73 Mbps, followed by Cox, which delivered an average 4.66 Mbps in February 2020.
Netflix recommends a minimum of 5 Mbps for HD-quality streaming, meaning a large percentage of subscribers are streaming in SD quality or less. Very few are streaming in Ultra HD, which Netflix suggests requires 25 Mbps down in available bandwidth.
Netflix offers content in over 20 languages
Netflix offers its offer content in over 20 languages. In 2017, the company attempted to massively outsource its the translation needs to thousands of individual translators worldwide. That effort lasted just one year. The company shut down its HERMES operation just a year later due to the complexity of onboarding and managing so many translators. Instead, the company outsources the work to a few dozen translation and localization services.
Millennials watch more TV on-demand through Netflix than they do on live TV
Some sources show Millennials love Netflix, with 89 percent using on-demand services like Netflix to watch most of their TV, while 59 million watch live TV. That amounts to 9% more Millennials opting for Netflix (and likely other on-demand options) over live TV.
Netflix single-handedly accounts for 12.6% of all downstream internet traffic worldwide
In its most recent Global Internet Phenomena Report, Sandvine notes that Netflix accounted for 12.6 percent of all global downstream traffic volume in the first half of 2019.
Netflix accounts for over 26% of downstream traffic in EMEA countries
While the average downstream percent worldwide is around 12%, there are significant regional variances. In the EMEA region, Netflix streaming accounts for 26.09% of all downstream traffic.
All Netflix subscribers have at least 6 shows they watch in common
According to Netflix, all of its customers have at least 6 shows or movies they watch in common. The service sees this as an interesting, unifying factor among its wide customer base.